SHIPPIE × TATA 1MG

Tata 1mg operates a nationwide supply chain that ships over 1.5 million consignments annually to more than 500 retail pharmacies across India.

Warehouse operations depended on disconnected tools - physical registers, Excel sheets and third-party logistics software such as Shipsy. Since every team maintained its own process, there was no single source of truth for tracking consignments.

The fragmented workflow created operational blind spots, delayed issue resolution and increased dependency on manual coordination. Those warehouse delays eventually reached retailers, leading to stock shortages and slower order fulfilment for end customers.

The platform had to standardise operations across warehouses while staying fast enough for the floor. The ultimate goal was a system that improved warehouse efficiency while creating a better experience for downstream retailers and customers.

The operational journey was rebuilt from inbound inventory to final delivery: Understand → Map → Centralise → Simplify → Collaborate. Each stage removed a source of blind spots and made one more checkpoint traceable.

Understanding Warehouse Operations - I spent time on the floor with warehouse associates, observing how consignments actually moved and mapping the complete journey end to end. The insights repeated: information was scattered across multiple tools, teams manually updated registers throughout the day, shipment status was difficult to verify, managers had limited visibility into ongoing operations, delays were discovered too late, and multiple handoffs increased the chance of human error.

Mapping the End-to-End Workflow - we created a standardised workflow covering every warehouse operation: inventory received, product labelling, sorting, consignment creation, packing, vehicle loading, trip creation, shipment tracking, delivered, on hold and cancelled. Every movement inside the warehouse became digitally traceable.

Building a Single Source of Truth - a centralised dashboard let teams monitor every consignment from one place: track shipment progress, identify stalled consignments, view operational status in real time, monitor trip completion and quickly locate bottlenecks. One unified workflow replaced several disconnected systems.

Designing for Warehouse Users - associates work in fast-paced environments where speed matters more than complex interfaces. Every screen prioritised minimal data entry, clear status indicators, large touch targets, faster task completion and reduced cognitive load over visual complexity.

Cross-functional Collaboration - product managers, warehouse associates and operations teams worked alongside design throughout. Warehouse staff validated workflows, so the platform reflected real operational needs rather than idealised process and could be adopted quickly with minimal training.

The new platform replaced fragmented warehouse workflows with a standardised operational system. By improving visibility, it helped reduce the operational delays that previously caused inventory shortages at retail stores - ultimately supporting a more reliable experience for end customers.